I created these graphics for the Verité LinkedIn account explaining what the matrix is, and advertising a webinar that taught companies how to use it. I channeled the minimalist aesthetics of the organization, and used clean typography to portray the message.
I presented variations of the logo during communications team meetings, and gave input on the final design. I researched competing organization to make sure the new logo was unique, and stood out amongst competition. I made an email signature mock-up with the final logo.
The old logo is the image on the bottom. The font was too close together, the position of the red V was off putting, and it generally did not convey the transparency the organization upholds. The elimination of the V in the final logo draws closer attention to the tag line, and feels more open.
I was tasked to make a post supporting the UNODCWorld Day Against Trafficking in Persons. I continued the use of minimalist aesthetics and showcase the different color-combinations and layouts I explored.