Verité May-August 2023
-> Social Media, StorytellingDuring my internship at Verité, a human-rights NGO, I assisted in the logo re-design and I marketed the Supply Chain Traceability Matrix, a tool for companies to vet supply chains funded by the U.S. Department of Labor, through social media graphics. I also edited, and animated 7 case studies on human rights labor violations used in worker trainings, reaching 5,000+ audience in Latin-America. Supply Chain Traceability Matrix

I created these graphics for the Verité LinkedIn account explaining what the matrix is, and advertising a webinar that taught companies how to use it. I channeled the minimalist aesthetics of the organization, and used clean typography to portray the message.

Logo Redesign

I presented variations of the logo during communications team meetings, and gave input on the final design. I researched competing organization to make sure the new logo was unique, and stood out amongst competition. I made an email signature mock-up with the final logo.

The old logo is the image on the bottom. The font was too close together, the position of the red V was off putting, and it generally did not convey the transparency the organization upholds.  The elimination of the V in the final logo draws closer attention to the tag line, and feels more open.

UNODC Post

I was tasked to make a post supporting the UNODCWorld Day Against Trafficking in Persons. I continued the use of minimalist aesthetics and showcase the different color-combinations and layouts I explored. 

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