2023 / Creative Direction, Video, & Set Design
Tiny Dorms is a video series inspired by Tiny Desk that features some of the best student bands at Yale. It is filmed, mixed, and promoted by the Spring Fling committee. Each student act is filmed in one take, in an intimate dorm-like setting. I created Jazz album-cover art inspired illustrations for each of the artists to share interviews we conducted and to promote the videos on the Spring Fling Instagram.
Process:
Why Jazz Covers? I really like how color is used to block-out and highlight elements. The direction of attention is really powerful, as are the compositions, and playful nature of the imagery. The collage-like feel creating dark lines, and anthropomorphizing instruments reflects the unpredictability and wonder that is central to the genre.
Color Schemes: Although the art I drew inspiration from does not have bright colors, I choose vibrant color ways for my illustrations so they would fit the Spring Fling Instagram feed and over-all identity of the organization.
BTS: While working on the graphics was awesome, I had so much fun on set with the whole team. I assisted in filming, organized and checked-out the equipment we needed, planned out each set with Reese Weiden, and sourced props for each artist. Here are some pictures from the shoot!