Yale Spring Fling
2022-24 / Brand Identity, Merchandise
Spring Fling is Yale's largest student event of the year. Planned for students, by students; I led the 30-person committee as Creative Chair making graphics, videos, merch, and other assets in order to bring color into the blues and whites that Yalies are accustomed to. As one of the four head chairs, I also facilitated artist selection, budget organization, and festival production. Spring Fling had 6,000+ attendance and hosted a three-act professional musical lineup in addition to three student-act openers
Video Graphics: I created a looping graphic with Blender and A-Frames that played during set changes.
Festival Pictures: Pictures of the artists + the Spring Fling committee, taken by Kathryn Ortiz.